Profit Tip of the Week!

A No-Cost Way to Attract, Engage, and Keep the Best Employees

Pay is important. But a paycheck is just part of the reason people choose to work at a restaurant and why they stay. Things like a positive culture, clear expectations, opportunities for growth and advancement, and flexible schedules are often valued even more than pay. However, they can be overlooked or taken for granted.

How can you make sure the “non-money” issues don’t go unnoticed? The answer is simple: talk about them.

Be sure to mention your positive culture, flexible schedules, and advancement opportunities in your job ads. A job ad is your opportunity to tell applicants WHY they should join your team. Not only will this help applicants understand what you offer, but it can make your restaurant stand out from the competition.

Share these benefits with applicants during the interview. Along with pay rate, discuss meal discounts, schedule flexibility, development opportunities, and culture. You want every applicant you choose to hire to say “Yes.”

Onboarding is the time to introduce your restaurant culture and share examples. Don’t have examples to share? Ask employees, “Why do you continue to work here?” and share the best answers with applicants. You also want to remind employees of development opportunities, schedule flexibility, meal discounts, and other benefits you offer.

With the fierce competition for the best managers and staff, no restaurant can afford to overlook this no-cost way to raise the value of working at your restaurant. Help your employees understand the benefits of working in your restaurant and you’ll improve the experience of your most valuable resource, your staff. If you don’t, then you’re missing a huge opportunity to attract, engage, and keep your best people.